This is a logo I designed for a group of four Climbers (from Romania). „prb“ is an acronym for „pe roci băieți“ which tanslates to „guys on the rocks“. I took the meaning very literal…

This logo was created in an university project that I did with my colleague Hannes. The project was about helping small businesses survive the corona lockdowns. So the two of us created the „anti-discount-campaign“, where customers could actively choose to pay a little more for selected items from their favourite local shop. The logo is made of a percentage sign (%) used as the nose and eyes of a sad-looking smiley. The word „ANTI“ gives the logo its hair 😉